It is with great pleasure that I introduce our first member of the month. My Uncle and Aunty, Adrian and Wendy Lindner.
Throughout the implementation of the sourced club community, Adrian has guided me through the needs of our farmers and the challenges they face in getting a voice to consumer.
Majority of Farmers have a absolute pride for the lifestyle and the produce they put to market. Yet even in today’s society where everyone with a phone can create an audience, farmers are the least represented industry online. An affordable digital presence was paramount in our mission to ensure all farmers could be a part of this community getting a voice to consumer and leveraging their network for brand reach.
With the introduction of our Sourced Club Community to the market in July 2018 we hope to give small scale farmers the digital presence they need to promote their brand and take their farms into the next millennium.
Together we can create a Sustainable Food legacy
for our future generations
Exhausted soils, weed infestations, plant diseases and rust outbreaks in wheat. Sounds like 2018? It may well be, but that was exactly what was happening when our family farm “Lindoris” commenced farming in 1895. By the end of the 19th century these problems were devastating Australian agriculture. Farming practices needed to change if the colony of NSW was to feed a growing population. A change from squatters casually grazing vast tracts of land to large-scale tree clearing and multiple cultivation became the norm in 1895. But through research and farmers innovations, agricultural practices and methods have since improved. Key advances in agricultural practices have enabled the rise in productivity at the same time as improving land management practices. Our goal is now increasing productivity whilst maintaining sustainability.
That has now become the mission for Lindoris. It’s not just about the profit for this year. That’s temporary. We need to drive sustainable operations in order that Lindoris is in better shape for the future. So what has changed for Lindoris in 2018 compared to 1895? Firstly, 21st century consumers are discerning, wanting ethically produced quality food and fibre using no or minimal chemicals. Secondly, climate change is requiring a rethink on what Lindoris produces. Since 1990 there has been a 28% reduction in winter rainfall. Then add increasing frosts, resurrected rust problems in wheat, new canola diseases, chemical resistant weeds and failed springs. These facts and managing these risks have led us to move from cropping to perennial pastures to enable year round prime lamb production. Nice plump lambs that are either sold to supermarkets at 6 months old or kept for 12 months to then go on an overseas journey to export markets. Another initiative has been new plantations of farm forestry and bio diversity on land not suitable for improved pastures. Ironically, we’re now putting back trees that my great grandfather cleared. Caring for the environment is now vital but at the same time we seek to have a productive farm for current and future generations.
Sourced Club – For a sustainable future