Farmers - Know your competitors

I really struggle to understand the thinking of some of the Farmers Markets who do not list and promote their stallholders -24 hours a day – everyday, as if it needs to be a closely guarded secret and in one very suspicious case promotes a new identity of farmers who supply them in an effort to hide their true identity.

To me there is only one competitor that local sustainable Farmers need to concerned with and that is the Locally positioned  Retail Supermarket who:

  • has a bricks & mortar outlet in prime community locations that is open all day, everyday with an extensive range of food items to pretty much meet the expectations of most community members attending
  • has a significant marketing budget to promote “specials” to attract patronage
  • has the buying power to absolutely minimise the costs of the products, even with substantial distribution costs, forcing their suppliers to minimise their costs usually at the expense of quality in the product supplied

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