Peter O'Connor

Since 1983 I have been learning and utilizing marketing skills initially in finance.

In 1987 I accepted a role of Chief Executive Officer of a Licenced Club in NSW which had over 100 gaming machines. In those days our whole operation was stored on a 60 kilobyte Floppy Disc (yep 60 kilobyte).  It was the commencement of technology in business and we quickly developed our own website which gave us communication with our members and administration of our sporting club over a career spanning 18 years.

In 2007 I purchased our own Mexican restaurant in Kiama on the NSW South Coast. Technology development was booming and in addition to our website we developed our own social media pages, restaurant reviews and customer relationship programs creating our very own database.
I have retired out of the hospitality industry but enjoy using my time on projects close to my heart and the food industry is high on my priority.

My daughter Bridgette and I first discussed the concerns of farmers and manufacturer in 2017 when the Supermarket chains decided to make Milk a loss leader with the Dairy farmers forced to accept a consider drop in income to accommodate the lower purchase price from the Supermarket chains.

Sourced Club was born and still has a priority to assist farmers and manufacturers within the food industry to get their product in front of the consumers. The recent interpretation of Market (or funnel) Hubs for some application is what we have been developing and can present to you as a Forever Free Market Hub.

Bridgette Yeats

In 2017, I initially discussed with my father the plight of the dairy farmers who were at the mercy of the Supermarket chains forced to accept ridicules prices for their milk so the Supermarket chains could sell them for $2 a litre, as a loss leader, to attract customers to their stores.

Since those very early discussions the farming communities in Australia have suffered extremes in drought, bushfires and floods creating hardship for the farmers and their communities in regional areas. My mother’s family were farmers in a small regional area at The Rock in the Riverina, New South Wales.

We quite quickly realized that for our Sourced Club to work, the access to the platform has to be free – Forever Free

I have an eye for opportunity and creating points of difference for promoting business

I have a Diploma in Hospitality Management, a Cert 4 in Accounting and a Marketing degree, coupled with 20 years on-the-ground industry experience to ready me to assist Sourced Club members market and grow their business.

I now live on Australia’s Gold Coast with my 3 Children plus 3 more with my new husband Brandon, although many of them are self sufficient young adults now. I spend a great deal of my spare time playing in the kitchen either trying to create meals or new recipes for friends & family

I love history, particularly family history, and dream to travel the world promoting the Sourced Club community

Our story

The Sourced Club platform was born in the wake of the Australian dairy crisis. The founder Bridgette O’Connor has a family background in farming and an early career in marketing, catering and hospitality developing an understanding of  some of the significant issues facing producers getting their sustainable products as options for consumers. Bridgette says she was inspired by the decision of the Australian public to support dairy farmers by choosing to leave cheaper supermarket branded milk on the shelves. She decided to use her experience of database marketing to provide a way for everyone to know the origins of the food we eat and put on the table and the effort and processes undertaken by everyone involved in the food chain to provide the nutritious product we put on our table for our family and community

“With greater knowledge & understanding we will provide a more sustainable industry with recognition to all involved”

The platform was developed to be user friendly and, as it is primarily a re-organizing of a farmer’s social media pages, does not require much on-going maintenance. Many farmers and manufacturers in a sustainable food community are family based providing a great avenue to to include other family members to assist the family and indeed other like-minded family business’ in their immediate area with some remuneration for work to assist.

We will always remain committed to the Sourced Club platform and may still assist some farmers and manufacturers maintain their presence on the platform if the need arises.

My work and the Sourced Club mission is to create a sustainable food system, our contribution traceability. Empowering consumers to purchase with purpose, supporting good food communities.

 

© All rights reserved Sourced Club

Made with ❤ by Omage