Category: Sourced Club

Sourced club specific news, view points and member information

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3. Why is Linking better for us?

SOURCED CLUB

Supporting rural communities to caretake our Land & Water

3. Why is Linking better for us?

Linking on Social Media is making a digital connection with your Suppliers, Business Partners, Farmers Markets and their stall holders, Stockist and Retail Outlets who support your business - in fact anyone in business you support as caring for your sustainable, regenerative farming practices. ---> ---> ITS FREE

Social Media Outlets will not promote the process - instead they want you to pay them over and over again through sponsored advertising for them to promote your business to their audience utilising their criteria - and we wonder why it does not work well for US.

It may take a little time to set it up so your contacts are accessible within 2 clicks of your Landing Page (and we can assist with that) and/or show you or other members of your team how easy it is to do

But the advantages:

  1. Apart from the initial time to set it up; it is a minimal effort required to review, add or delete connections
  2. It’s Free
  3. Your connections remain within the 2 clicks from your Landing Page without being relegated to your history where it remains listed but not easily seen
  4. The mechanics are Members of the Public, when they access your Landing Page, have easy (2 click) access to your connections that increases everyone’s “organic” reach 5,10,50 or 100 times compared to a stand alone business- funny that “organic” means free reach which is probably the only thing organic that is free You see business partners are not our competitors – the supermarket chains are. We should be unified to support each other
  5. Your Landing page has been designed specifically for the food Industry and is provided free to ensure the layout and usage remain constant when viewed by the general public. 
  6. The Landing Page remains yours to review or change
  7. By Linking with our Business Partners and other sustainable, regenerative Farmers we are improving our chances of success as we are linking with Like Minded individuals, many  living within our Community

The Sourced Club Mission

Together we can make the shift this industry needs to create and support a sustainable food system for our future generations
Bridgette O'connor
Sustainable food lady

Recent Posts

1. Sourced Club Intro

2. The Farmers Competitor

3. Why Linking is better for us

 

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The Farmer’s Competitor

SOURCED CLUB

Supporting rural communities to caretake our Land & Water

2 The Farmer's Competitor

Now – let’s get a better understanding of who I am. You see I am not a Farmer or Producer, however I do come from the Riverina in South West New South Wales, Australia, so many of my friends & associates are off the land and I am reasonably well aware of the challenges the land has for Farmers & Producers and more importantly what affect corporate business (Supermarket Chains) has on their ability to reach the consumer

I am essentially a consumer – the very person you need to interact with to gain/improve your business.

Some observations from my background and employment history in marketing

1. I cannot understand the lack of cross selling or joint selling of Farmers/Producers products especially at Farmers’ Markets where we know consumers with similar ideals are in attendance. (I infrequently attend the local Farmers market in Kiama NSW and unfortunately, for the majority of stallholders, we do not know who is attending or the products they are bringing with them so it is hit & miss unless you create a separate relationship with them individually)
Todays technology can be set up to group by location – maintaining your individuality – and it is all free
Bookmark us to see upcoming post  ” Why is Linking better for us”

2. Retail Shopping Centre chains have a Marketing goal to promote their involvement in sustainable farming practices even though it represents a small percentage of the products they have on their shelves, but is available to order. A great percentage of their products are from Industrial farming suppliers under the Retail Outlets product umbrella and available immediately. We all know these products are not as nutritious as products from sustainable food suppliers however they utilise their strengths well – Price & Availability

We will be reviewing their strengths and the opportunities our Farmers & Producers have to counteract their strengths in future posts

Bookmark our page to access future post
Why is Linking better for us
Why is sustainable farming better for us than Industrial farming methods

 

 

The Sourced Club Mission

Together we can make the shift this industry needs to create and support a sustainable food system for our future generations
Bridgette O'connor
Sustainable food lady
Sourced Club Sustainable food farmer

Recent Posts

1. Sourced Club Intro

2. The Farmer’s Competitor

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Made with ❤ by Omage

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Sourced Club Intro

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SOURCED CLUB

Supporting rural communities to caretake our Land & Water

The AGenda

OUR GOAL – Helping promote fresh, nutritious food for our communities that is sustainable for current and future generations.

HOW? – We will do this by utilising the technology that is available to us to connect the producers with the consumers with transparency. This will allow each and every consumer to make a decision with purpose – be it the quality of the product for our family or the impact on our environment.

We at Sourced Club have developed a Customer Relationship Management program that will achieve this outcome.

During our review it provided us with additional outcomes that enhance the opportunities available to every user from Farmers & Producers – Wholesalers and Farmers’ Markets to Retailers and Consumers

1. It is extremely User Friendly with access to set up and maintain absolutely minimal as you simply create 1 Landing page on the program that links all your existing digital exposure (websites and/or social media) then as you update your existing presence the landing page is automatically updated

2. Your 1 Landing page is complimentary (yes free) to thank you for joining us and there are no ongoing costs.

3. Landing pages are also created when an existing user creates a link to the business as one of their Business Partners or via a Farmers’ Market allegiance

4. The Public also has free access to utilise the the program to search a business –  Retailer, Producer, Farmer etc that will utilise the Landing page created.

Bookmark us to find out more  – Coming up this week
Who is your competitor?
Why is Linking better for us?
Why is sustainable farming better for us than Industrial farming methods? – No Shortcuts

The Sourced Club Mission

Together we can make the shift this industry needs to create and support a sustainable food system for our future generations
Bridgette O'connor
Sustainable food lady
Farmplate

Recent Posts

1. Sourced Club Intro

2  The Farmers Competitor

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Made with ❤ by Omage

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Farmers – Know your competitors

Farmers - Know your competitors

I really struggle to understand the thinking of some of the Farmers Markets who do not list and promote their stallholders -24 hours a day – everyday, as if it needs to be a closely guarded secret and in one very suspicious case promotes a new identity of farmers who supply them in an effort to hide their true identity.

To me there is only one competitor that local sustainable Farmers need to concerned with and that is the Locally positioned  Retail Supermarket who:

  • has a bricks & mortar outlet in prime community locations that is open all day, everyday with an extensive range of food items to pretty much meet the expectations of most community members attending
  • has a significant marketing budget to promote “specials” to attract patronage
  • has the buying power to absolutely minimise the costs of the products, even with substantial distribution costs, forcing their suppliers to minimise their costs usually at the expense of quality in the product supplied
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Rural Support

SOURCED CLUB

Supporting our rural communities

Rural Support Network

Building resilience and supporting alternate income sources.

Australia is famously a land of ‘droughts and flooding rains’

Cyclones and drought kills livestock and crops, while floods and fire sweep through the land destroying everything in their path. Australia’s iconic harsh environment has been a battle ground for our nations farmers for thousands of years.

The economic impact of these events on agricultural and pastoral productivity can be immense while the follow through onto rural communities from the local hairdressers to the general store can be devastating. It is a credit to the ongoing resilience and determination of the rural families, that they survive all manner of harsh conditions.

In today’s technological era we as a nation need to look at ways we can support our rural communities to maintain balance and limit the need of charitable donation drives that come on occasions too late or take a toll on farmers pride. Citizens who care for the wellbeing of our rural families can support additional incomes coming into the home or even encourage younger family members to branch out in another field yet stay on the land to help their family work the farm.

Let’s bridge the communication gap between the city and the country in a place that’s not completely controlled by mainstream media to alert the country that help is need.

Supporting resilient rural communities, families on Sourced Club can promote either products or services from other industries. Creating an opportunity to bring in additional income and allowing for family members to branch out in their prospective field while living on the land.

While Sourced Club is primarily traceability for our food system. We have provided an additional service for our farmer / primary producer profiles in the Rural Support Network. This network is showcased on the farmers profile and allows consumers to search via industry tags and purchase direct from a rural family.

Sourced club – rural support

Charities

Country womens association 

Rotary 

Rural Adversity Mental Health

If you or anyone you know needs help:

Coles raises over $7.1 million for CWA drought appeal

Coles $1 for $1 drought appeal

Supporting Aussie Farmers – Drought Appeal
Coles will match every dollar our customers donate to the Country Women?s Association Drought Appeal.
All funds raised will be provided to the Country Women?s Association (through its state and territory organisations) to provide support to drought-affected families to help cover household expenses such as school expenses and food, medical, electricity and water bills

The Sourced Club Mission

Together we can make the shift this industry needs to create and support a sustainable food system for our future generations
Bridgette O'connor
Sustainable food lady
"There are families out there in the local communities that haven't registered for help. They're too proud and don't want to accept charity."
Bridgette O'Connor
Bridgette O'ConnorSustainable food lady

Recent Posts

The Farmer’s Competitor

07/01/2024 No Comments

SOURCED CLUB Supporting rural communities to caretake our Land & Water 2 The Farmer’s Competitor Now – let’s get a better understanding of who I

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