Cyclones and drought kills livestock and crops, while floods and fire sweep through the land destroying everything in their path. Australia’s iconic harsh environment has been a battle ground for our nations farmers for thousands of years.

The economic impact of these events on agricultural and pastoral productivity can be immense while the follow through onto rural communities from the local hairdressers to the general store can be devastating. It is a credit to the ongoing resilience and determination of the rural families, that they survive all manner of harsh conditions.

In today’s technological era we as a nation need to look at ways we can support our rural communities to maintain balance and limit the need of charitable donation drives that come on occasions too late or take a toll on farmers pride. Citizens who care for the wellbeing of our rural families can support additional incomes coming into the home or even encourage younger family members to branch out in another field yet stay on the land to help their family work the farm.

Let’s bridge the communication gap between the city and the country in a place that’s not completely controlled by mainstream media to alert the country that help is need.