agriculture – Sourced Club

Posted on 07/01/2024 16/01/2024

The Farmer’s Competitor

SOURCED CLUB

Supporting rural communities to caretake our Land & Water

2 The Farmer's Competitor

Now – let’s get a better understanding of who I am. You see I am not a Farmer or Producer, however I do come from the Riverina in South West New South Wales, Australia, so many of my friends & associates are off the land and I am reasonably well aware of the challenges the land has for Farmers & Producers and more importantly what affect corporate business (Supermarket Chains) has on their ability to reach the consumer

I am essentially a consumer – the very person you need to interact with to gain/improve your business.

Some observations from my background and employment history in marketing

1. I cannot understand the lack of cross selling or joint selling of Farmers/Producers products especially at Farmers’ Markets where we know consumers with similar ideals are in attendance. (I infrequently attend the local Farmers market in Kiama NSW and unfortunately, for the majority of stallholders, we do not know who is attending or the products they are bringing with them so it is hit & miss unless you create a separate relationship with them individually)
Todays technology can be set up to group by location – maintaining your individuality – and it is all free
Bookmark us to see upcoming post ” Why is Linking better for us”

2. Retail Shopping Centre chains have a Marketing goal to promote their involvement in sustainable farming practices even though it represents a small percentage of the products they have on their shelves, but is available to order. A great percentage of their products are from Industrial farming suppliers under the Retail Outlets product umbrella and available immediately. We all know these products are not as nutritious as products from sustainable food suppliers however they utilise their strengths well – Price & Availability

We will be reviewing their strengths and the opportunities our Farmers & Producers have to counteract their strengths in future posts

Bookmark our page to access future post
Why is Linking better for us
Why is sustainable farming better for us than Industrial farming methods

The Sourced Club Mission

Together we can make the shift this industry needs to create and support a sustainable food system for our future generations

Bridgette O'connor

Sustainable food lady

Sourced Club Intro

SOURCED CLUB

Supporting rural communities to caretake our Land & Water

The AGenda

OUR GOAL – Helping promote fresh, nutritious food for our communities that is sustainable for current and future generations.

HOW? – We will do this by utilising the technology that is available to us to connect the producers with the consumers with transparency. This will allow each and every consumer to make a decision with purpose – be it the quality of the product for our family or the impact on our environment.

We at Sourced Club have developed a Customer Relationship Management program that will achieve this outcome.

During our review it provided us with additional outcomes that enhance the opportunities available to every user from Farmers & Producers – Wholesalers and Farmers’ Markets to Retailers and Consumers

1. It is extremely User Friendly with access to set up and maintain absolutely minimal as you simply create 1 Landing page on the program that links all your existing digital exposure (websites and/or social media) then as you update your existing presence the landing page is automatically updated

2. Your 1 Landing page is complimentary (yes free) to thank you for joining us and there are no ongoing costs.

3. Landing pages are also created when an existing user creates a link to the business as one of their Business Partners or via a Farmers’ Market allegiance

4. The Public also has free access to utilise the the program to search a business – Retailer, Producer, Farmer etc that will utilise the Landing page created.

Bookmark us to find out more – Coming up this week
Who is your competitor?
Why is Linking better for us?
Why is sustainable farming better for us than Industrial farming methods? – No Shortcuts

The Sourced Club Mission

Together we can make the shift this industry needs to create and support a sustainable food system for our future generations

Bridgette O'connor

Sustainable food lady

Farmers – Know your competitors

Farmers - Know your competitors

I really struggle to understand the thinking of some of the Farmers Markets who do not list and promote their stallholders -24 hours a day – everyday, as if it needs to be a closely guarded secret and in one very suspicious case promotes a new identity of farmers who supply them in an effort to hide their true identity.

To me there is only one competitor that local sustainable Farmers need to concerned with and that is the Locally positioned Retail Supermarket who:

has a bricks & mortar outlet in prime community locations that is open all day, everyday with an extensive range of food items to pretty much meet the expectations of most community members attending
has a significant marketing budget to promote “specials” to attract patronage
has the buying power to absolutely minimise the costs of the products, even with substantial distribution costs, forcing their suppliers to minimise their costs usually at the expense of quality in the product supplied

Posted on 26/03/2019 27/03/2019

Rural Support

SOURCED CLUB

Supporting our rural communities

Rural Support Network

Building resilience and supporting alternate income sources.

Australia is famously a land of ‘droughts and flooding rains’

Cyclones and drought kills livestock and crops, while floods and fire sweep through the land destroying everything in their path. Australia’s iconic harsh environment has been a battle ground for our nations farmers for thousands of years.

The economic impact of these events on agricultural and pastoral productivity can be immense while the follow through onto rural communities from the local hairdressers to the general store can be devastating. It is a credit to the ongoing resilience and determination of the rural families, that they survive all manner of harsh conditions.

In today’s technological era we as a nation need to look at ways we can support our rural communities to maintain balance and limit the need of charitable donation drives that come on occasions too late or take a toll on farmers pride. Citizens who care for the wellbeing of our rural families can support additional incomes coming into the home or even encourage younger family members to branch out in another field yet stay on the land to help their family work the farm.

Let’s bridge the communication gap between the city and the country in a place that’s not completely controlled by mainstream media to alert the country that help is need.

Supporting resilient rural communities, families on Sourced Club can promote either products or services from other industries. Creating an opportunity to bring in additional income and allowing for family members to branch out in their prospective field while living on the land.

While Sourced Club is primarily traceability for our food system. We have provided an additional service for our farmer / primary producer profiles in the Rural Support Network. This network is showcased on the farmers profile and allows consumers to search via industry tags and purchase direct from a rural family.

Sourced club – rural support

Charities

Country womens association

Rotary

Rural Adversity Mental Health

If you or anyone you know needs help:

Lifeline on 13 11 14
Kids Helpline on 1800 551 800
MensLine Australia on 1300 789 978
Suicide Call Back Service on 1300 659 467
Beyond Blueon 1300 22 46 36

Coles raises over $7.1 million for CWA drought appeal

Coles $1 for $1 drought appeal

Supporting Aussie Farmers – Drought Appeal
Coles will match every dollar our customers donate to the Country Women?s Association Drought Appeal.
All funds raised will be provided to the Country Women?s Association (through its state and territory organisations) to provide support to drought-affected families to help cover household expenses such as school expenses and food, medical, electricity and water bills

The Sourced Club Mission

Together we can make the shift this industry needs to create and support a sustainable food system for our future generations

Bridgette O'connor

Sustainable food lady

"There are families out there in the local communities that haven't registered for help. They're too proud and don't want to accept charity."

Tag: agriculture

The Farmer’s Competitor

SOURCED CLUB

Supporting rural communities to caretake our Land & Water

2 The Farmer's Competitor

The Sourced Club Mission

Recent Posts

Follow Us

Sourced Club Intro

SOURCED CLUB

Supporting rural communities to caretake our Land & Water

The AGenda

The Sourced Club Mission

Recent Posts

Follow Us

Farmers – Know your competitors

Farmers - Know your competitors

SOURCED CLUB

Supporting our rural communities

Rural Support Network

Building resilience and supporting alternate income sources.

Australia is famously a land of ‘droughts and flooding rains’

Charities

Coles raises over $7.1 million for CWA drought appeal

Coles $1 for $1 drought appeal

The Sourced Club Mission

Recent Posts

3. Why is Linking better for us?

The Farmer’s Competitor

Follow Us